San is an artist from Hong Kong, born in 1980, and start his character design label founded in 2012. Working across doodling, drawing, printmaking, and sculpture. He is well known for its geometric abstract, vivid & ridiculous characters.

Currently San focuses on commercial and personal projects, including multiple disciplines such as illustration, toy, sculpture and 3D technology. He believes that working continuously and evolving on creative works is the way to realize oneself.